product testing

product testing
1) марк. тестирование нового товара (изучение реакции рынка на новый продукт путем предложения потребителям опытной партии товара; основная задача процедуры тестирования состоит в том, чтобы выявить все преимущества, которые дает новый продукт потребителю по сравнению с другими аналогичными продуктами, а также его возможные недостатки (для последующего их устранения); еще до начала полномасштабной реализации продукта оценить сам продукт и его маркетинговую программу (цену, рекламу, марку, упаковку, сервис и т. д.); это необходимо, чтобы избежать потерь и получить информацию о том, какова будет реакция на новый товар со стороны потребителей, посредников и т. д.)
2) упр. тестирование качества продукта (лабораторное или полевое исследование продукта для выявления его характеристик)
* * *
испытания изделия
производимые анонимно тестирование и оценка изделия; часто используется на ранних этапах разработки нового продукта для выявления его реализуемости

Англо-русский экономический словарь.

Игры ⚽ Поможем решить контрольную работу


Смотреть что такое "product testing" в других словарях:

  • product testing — UK US noun [C] ► PRODUCTION scientific testing of a new product to check, for example, that it is safe and works correctly: »The Luna product testing laboratory helps you ensure that your products can survive extreme conditions. ► COMMERCE,… …   Financial and business terms

  • product testing — / prɒdʌkt ˌtestɪŋ/ noun the testing of a product by allowing a sample of consumers to use it without knowing which brand it is ● Product testing showed that unfortunately consumers preferred two other brands to this one …   Marketing dictionary in english

  • product testing — rigorous methods whereby a product s quality and durability are measured …   Dictionary of automotive terms

  • testing — [[t]te̱stɪŋ[/t]] ♦♦♦ 1) ADJ GRADED A testing problem or situation is very difficult to deal with and shows a lot about the character of the person who is dealing with it. The most testing time is undoubtedly in the early months of your return to… …   English dictionary

  • testing — See diagnostic testing field testing non destructive testing product testing salt fog testing …   Dictionary of automotive terms

  • Product certification — or product qualification is the process of certifying that a certain product has passed performance and quality assurance tests or qualification requirements stipulated in regulations such as a building code and nationally accredited test… …   Wikipedia

  • Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… …   Wikipedia

  • Testing cosmetics on animals — is a form of animal testing, intended to ensure the safety and hypoallergenic properties of the products for use by humans. Because of the harm done to the animal subjects, this testing is opposed by animal rights activists and others, and is… …   Wikipedia

  • Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = ] PLM… …   Wikipedia

  • Product binning — is the process of testing and sorting manufactured products into different classes of performance for the purpose of marketing and selling different product value at different prices. Products or parts are said to be binned when they have been… …   Wikipedia

  • Product Red — Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics (UK International), Gap, Emporio Armani, Hallmark (US) and Dell. It was… …   Wikipedia

Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»